Company Thrives Despite Recession
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Kathy Murdock
Headquartered in Chicago, Sittercity.com became the first online care search site eight years ago and continues to lead the industry in this genre, boasting more than a million caregiver profiles nationwide.
When the economy began its downward spiral, rather than run from the changes, Genevieve Thiers decided to tackle them head on.
"You can either see the recession as a bug or a feature," she says, who, after realizing that affordable childcare had become a necessity rather than a desire for many parents returning to work, began marketing to this trend...
