Interview with Genevieve Thiers, PR Master
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Genevieve Thiers is founder and CEO of Sittercity. Sittercity connects parents with caregivers in their area. Thiers earned a spot on Crain's coveted 40 Under 40 List in 2006 and was recognized by President Bush as the SBA's Young Entrepreneur of the Year in 2006. In addition to these impressive credentials, knowist thinks of Thiers as a master in Public Relations.
Knowist: What does it take to become a PR expert?
Thiers: It definitely takes creativity, careful strategies and an acute awareness of the brand...
