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The New Networking

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Monday, September 7, 2009

By Steve Hendershot

Today, a more diverse set of business leaders is making connections away from the club. The next generation of Who's Whos conducts the social side of business at the gym, at fashionable watering holes, at industry conferences and, most of all, online.

Though most of Genevieve Thiers' networking happens online or through an informal group of female CEOs, Ms. Thiers, 31, CEO of Chicago-based child care-services Web site SitterCity.com, isn't ready to write off traditional networking. She's considering joining the board of one of Chicago's established charitable organizations.

"I'll milk it for the revenue-generation opportunities, which every good CEO needs," Ms. Thiers says. "You can make great connections on non-profit boards; that's still a viable way (to network)."

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