Sittercity's Thiers sees upside of VC investment
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By Steve Hendershot
Late last month, Crain’s contributor Steve Hendershot interviewed 37Signals founder Jason Fried about the risks of taking on venture capital. Mr. Fried generally advises entrepreneurs against taking on that kind of investment. But many companies do not heed Mr. Fried’s advice. SitterCity.com, an online resource for home-care providers (child care, pet-sitting, tutoring, etc.), announced on July 22 that it had closed the second phase of its "A" round of equity financing. Steve talked recently with Genevieve Thiers, Sittercity’s CEO, who makes the case that venture capital can be good for entrepreneurs, after all.
