How to Bootstrap Your Business
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By Colleen Debaise
When you start a company with little money and no outside funding— carefully monitoring expenses while you're growing— your growth model is often referred to as "bootstrapping." Another definition of bootstrapping? Quite simply, doing more with less.
Some entrepreneurs bootstrap companies and then grow them organically, in the hope they'll eventually be able to secure external capital. Take Genevieve Thiers, who wanted to start a company called Sittercity to help people find babysitters through an online database. When she pitched Sittercity to investors in 2001, she was told: "We don't fund babysitting clubs." That meant she needed to bootstrap. After borrowing $120 from her dad to buy the Sittercity.com domain name, Thiers kept her overhead low by doing much of the dirty work herself. She distributed 20,000 flyers through the city of Boston on foot, chased moms down in supermarkets and recruited sitters on college campuses. As the business grew, she reinvested profits, expanding into pet-sitting and house-sitting. Now she employs 32 people and serves individuals and corporate clients in cities throughout the U.S. The bootstrapping has finally made investors interested: in 2008, her company closed on its first round of series A financing to fuel more domestic growth.
