In The Spotlight
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In the Spotlight
You have the public's attention. Now, how do you make sure you don't blow it?
By KEMI OSUKOYA
September 25, 2006
Page R3
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Sitting Up
Sittercity.com, a subscription-based online service that puts parents and other potential employers in touch with baby sitters, nannies and other caregivers, had been in business only a few months when founder Genevieve Thiers got her first taste of publicity.
A 2002 Boston Herald article profiling her start-up inspired a lot of inquiries and new subscriptions, all of which caused her workload to spill over into her personal and family time. By quickly adding staff and upgrading her Web site, however, Ms. Thiers managed not only to stay afloat but to ride the wave of publicity...
