Sittercity.com Founder Joins iVillage As Babysitting Expert
November 22, 2005FOR IMMEDIATE RELEASE
Genevieve Thiers to write monthly column and answer message board questions
Genevieve Thiers, founder and chief executive officer of Sittercity.com, the leading parent-sitter matchmaking Web site, has joined iVillage.com as a babysitting expert.
"When you hire a sitter, it can be an anxious time for moms," says Nicola Bridges, head of Pregnancy & Parenting at iVillage. "You have lots of questions -- Are they qualified to look after my baby? Will they enforce my parenting approach? And moms are seeking guidance on the basics such as the right fee to pay and the protocol for hiring and firing a sitter. We're thrilled to have Genevieve contributing her sitter expertise to iVillage and to offer advice and support."
Thiers will contribute a monthly column to iVillage.com and also answer message board questions on babysitting and childcare topics. iVillage.com users also can link to the Sittercity.com site, which currently boasts the profiles of more than 100,000 babysitters and nannies in 20 major U.S. cities. Sittercity.com also offers a library of valuable tips and resources to simplify caregiver selection.
"It is exciting to work with the Web's top women's site on the incredibly relevant issues of babysitting and child care," said Thiers. "I look forward to providing valuable information and advice to parents struggling with babysitting concerns."
About iVillage:
iVillage is "the Internet for women" and consists of several online and offline media-based properties that seek to enrich the lives of women, teenage girls and parents through the offering of unique content, community applications, tools and interactive features. iVillage Inc. (NASDAQ: IVIL) was established in 1995 and is headquartered in New York City. According to comScore Media Metrix October 2005, the iVillage.com Network ranked as the number one "women's community site" and the number four "community site" overall on the Web.