Over the years, we’ve talked to a lot of families about their struggles with child care. There are a lot of nuances, but no matter where the conversation leads it almost always ends with a discussion about quality candidates. Every day we have more than 2,000 sitters joining our platform. There’s a large pool of people to choose from but how can you improve chances that you will attract the best candidates?

Pink banner with text saying "Never miss a permission slip or bake sale again" and showing a babysitter helping check a girl's backpack.Recruitment Strategies to Attract High-Quality Candidates to Your Babysitting or Nanny Job Listing

Offer a Competitive Rate

First and foremost, you need to be sure you’re offering a competitive pay rate. In 2019, the national average hourly rate for a babysitter was $17.50. Check this full breakdown of average babysitting rates by city.

Pay Your Employee “On the Books”

Top-quality nannies understand the importance of being paid legally. They develop a work history and have a verifiable income when they apply for a car loan, mortgage, student loan or credit. For the small amount you’ll both pay in taxes, treat your nanny like the professional they are instead of starting your relationship committing tax fraud.

View Yourself as an Employer

Even if you’re looking for someone for a one-time need, it’s important to understand that what you’re offering is an employment opportunity. Leverage partners like GTM Payroll Services to help streamline everything that comes with being an employer.

Commitment Goes Both Ways

Oftentimes we hear the terms quality and reliability in the same sentence. If you’re looking for someone to be committed to your family, you need to show that the commitment works both ways. Start by drafting a child care contract that covers your bases and gives sitters peace of mind that they won’t be left out in the cold.

Yellow banner with text saying "When you need someone who cares as much as you do" and showing a caregiver with a smiling baby.Offer Protections

According to our recent survey, nearly half of sitters and nannies think PTO/sick days should be covered for them. Parents who are open to offering benefits, like paid sick leave, are more likely to generate more quality applicants.

Be Communicative

Everyone likes to understand what they’re being asked to do. Start by being clear and detailed in what you’re looking for in your job posting. Do you want someone to help with homework? What are the hours? If it’s a one-time request, is there an opportunity for more consistent work in the future?

Overall, view this as a professional relationship. A sitter is someone who will be looking after your child. Even if it’s for a single sitting, it will have an impact on your child. You’re asking your sitter to engage with them and make sure they’re safe. Treat the position with the respect it deserves and you’ll see the results in the level of care that’s brought to the table.

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